Surfshark has introduced a new privacy-focused feature called Alternative Number that provides users with virtual US phone numbers to protect their real contact information, marking a significant expansion of the company’s digital identity protection capabilities. The feature enables users to generate multiple alternative identities, each containing a unique phone number, email address, and personal details that can be used for online services and deleted when no longer needed.
The launch comes at a time when phone-based identity verification is becoming increasingly critical for security. The Social Security Administration’s recent move to require digital identity verification for phone services and rising concerns about AI-generated voice deepfakes in authentication highlight the growing need for secure phone number management.
The Alternative Number capability allows users to avoid sharing their actual phone numbers when registering for websites and services that require phone verification. The service helps prevent spam calls, robocalls, and reduces exposure of personal information online. Users can create an unlimited number of alternative identities and delete them instantly if they want to terminate unwanted contact or data sharing, providing a level of control similar to temporary email services but for phone communications.
While the Alternative ID feature comes included with Surfshark subscriptions, obtaining an alternative phone number specifically requires an additional payment of approximately $30. The service is particularly relevant for US users or travelers who need a temporary identity for online registrations or communications without exposing their real contact details.
The feature integrates with Surfshark’s existing suite of privacy tools, including its VPN services, ad-free search capabilities, and personal data leak alerts. Users can generate alternative identities complete with names, email addresses, and birthdays, providing a comprehensive solution for maintaining privacy during online interactions. The integration reflects a broader industry trend of expanding digital identity management solutions that combine multiple privacy protection tools.
“When you don’t want spam calls, emails, or texts, or alternatively when you simply don’t want to hand over sensitive information,” notes TechRadar. Security.org adds that the alternative identities function as aliases that “protect you from unwanted solicitations and keeps your information safe from potential data breaches.”
The Alternative Number feature represents an expansion of Surfshark’s privacy protection offerings, providing users with additional tools to manage their digital identity and control their personal information exposure online. The development responds to growing global concerns about digital privacy and the increasing sophistication of identity theft threats.
Sources: TechRadar, KnowYourMobile, Security.org
